In the heart of Northwest Arkansas, a unique venture was born from a shared love for fishing & a simple phrase
that resonated deeply.
Our story begins with “G,” as his friends affectionately call him. G is a business-minded entrepreneur who discovered the joy of fishing at an early age. With a genuine passion for fishing, a simple five-word phrase became the cornerstone of his angling philosophy: "If you can fish, fish." It was more than just words. It became a catchphrase among friends and fellow anglers, symbolizing the deep desire to be in the great outdoors as much as life would allow.
After much encouragement, G built a company around the phrase. Today, “If you can fish, fish,” also known as IYCFF, is a brand of high-end fishing shirts established as an online store for any angler who appreciates not only the art of fishing but also the comfort and style of premium clothing.
Each shirt at IYCFF is a testament to our founder’s commitment to quality and design, reflecting the same dedication he pours into his cherished fishing excursions. From the choice of fabrics to the attention to detail in every stitch, these shirts embody the spirit of angling and the tranquility of the great outdoors.
IYCFF started as a personal passion project with the hope of becoming a prime destination for anglers of all kinds seeking both performance and style in their apparel. With an original collection of fishing shirts, our brand is a celebration of the simple joy of casting lines on serene waters, no matter when or how you discovered it.
